When it comes to innovation, established Market Research – be it by interviewing 5 people around the world and often writing a self-serving analysis, or by “1 – 10 monkey surveys” – is worthless. Steve Jobs agreed: “People don’t know … Read More
During my son Max’ spring break from Harbin University of Science and Technology where he studied Mandarin, we decided to visit Guilin and Yuangshuo in the south of China – known for its incredibly shaped Karst peaks, serene rivers and … Read More
Recognizing the growing importance of Design for the economic and cultural development of China – and in the bigger context for Asia – the organizers of the most important economic forum in Asia included Design as a hot topic into their … Read More
Design Thinking is a smart branding for a small part of the more complex design- and innovation process. Originally, it was intended to enhance internal management process by enabling everybody to be creative, or at least provide the illusion.… Read More
In my professional career I always wanted to work with the most inspiring companies in the most dynamic places. In the 1960s it were Italian companies such as Olivetti which attracted the best designers, and the 1972 “The New Italian … Read More
In 2013 some frogs interviewed me – and this it what came out. Filmed, edited and published by frog. Watch the video and leave a comment if you like.
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Hi, I am Hartmut! I’ve been working as an industrial designer and business consultant for 42 years now. In 1969, I founded the design firm frog design and lead it, together with my partner and wife Patricia Roller, to become … Read More