Big Data is the new miracle tool in business and marketing to improve customer experience, used to drive more loyalty and sales – or even to predict future desires in product development. In reality though, Big Data is both promising (when used properly) and a curse (when used by naïve people). Any tool can be only as good as the professional using it, and there seems to be too much blind believing into what Big Data and “Data Analysts” – the new saviors everybody is calling for – can achieve.… Read More

Design, society and the economy are intertwined. With Donald Trump – a man of vulgar tastes and backward thinking – we need to prepare for the impact his reactionary policies will have on business and culture, both in the United … Read More

Design Thinking is a smart branding for a small part of the more complex design- and innovation process. Originally, it was intended to enhance internal management process by enabling everybody to be creative, or at least provide the illusion.… Read More

In 2013 some frogs interviewed me – and this it what came out. Filmed, edited and published by frog. Watch the video and leave a comment if you like.