When it comes to innovation, established Market Research – be it by interviewing 5 people around the world and often writing a self-serving analysis, or by “1 – 10 monkey surveys” – is worthless. Steve Jobs agreed: “People don’t know … Read More
In 2013 some frogs interviewed me – and this it what came out. Filmed, edited and published by frog. Watch the video and leave a comment if you like.